Increase Revenue by Transforming Your Customer Management Strategy

with a Customer Relationship Management System

Increase Revenue by Transforming Your Customer Management Strategy

with a Customer Relationship Management System

Exceptional Customer Service is Based on the Quality of your Member Relationships

Understanding the wants and needs of your customers will strengthen your relationships while improving back-to-base revenue.

With AXIS Customer Relationship Management (CRM), an intuitive customer relationship tool used by AAA/CAA auto clubs, your team can leverage customer information to easily personalize marketing, sales, and service activities and ensure every member gets a unique and valuable experience.

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Create Targeted Sales Opportunities & Increase Customer Buying Potential

Automated, Targeted Cross-selling and Upselling Opportunities

Equip frontline staff with pre-populated scripts, collateral and offers based on member analysis, while saving them time by automatically qualifying members for offers.

Predict Member Buying Potential Using Customer Personas

Understand your member’s Customer Persona at a glance, along with the impact on their buying potential.

Learn More About Your Members via Feedback Surveys

Collect relevant member information via flexible feedback forms and NPS surveys to identify member concerns and improve customer satisfaction.

Know Member Value

Calculate the value of your members, so you can quickly adjust customer service policies, renewal rates and promotions to reward your most valuable members.

Gather Member Data Including Member Interactions

Analyze a vast array of customer data for profiling, segmentation, targeting, and membership renewal analysis to ensure you never lose a sales opportunity.

Market More Effectively Using Customized Member Targeting

Enable your marketing staff to actively manage campaigns, target members individually or in groups and measure the overall effectiveness of every promotion.

Automate & Streamline How Sales Leads are Captured, Disseminated and Managed

Transform your service personnel into proactive sales agents with a lead tracking system, designed to help you generate more business.

Automate your routing process to ensure the proper handling of each type of lead.

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Boost Your Cross-Selling and Upselling Potential

Connect with more members

Boost engagement by providing your members with the same outstanding customer experience on the web as within a branch
Use each member’s preferred channel to reach them more effectively
Integrate with third-party omnichannel marketing platforms to feed your sales funnel with information on members who are likely to respond positively to your targeted campaigns

Improve your marketing efforts

Allow marketers to concentrate on creating campaigns by letting the system generate your target audience
Skyrocket your revenue by increasing conversion rates

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WHAT OUR CUSTOMERS SAY

“I love the groups program; it has been so nice to work with. The support and confidence that Campana’s staff gives me is so helpful. With the tools available I can do anything to make my job easier. Thanks for the help and great instructions.”

Gail Bielecky,
Tour Planner, CAA Niagara

“Campana has helped us achieve some significant milestones – we’ve tripled our memberships and have the fastest-growing auto-renewal rate in the industry.”

Steve McCall,
CEO, CAA Atlantic

“Our agents love the new Trip Workspace. It is much easier to enter information, to navigate through the system and to access the To Do list from anywhere. Entering flights and ports of call segments in a table has sped up entry time and reduced data entry errors.”

Dawn Turske,
Supervisor, Travel Technology, AAA Ohio Auto Club

SEE HOW WE CAN HELP YOUR ORGANIZATION

Let’s Talk.