Gain a Comprehensive Understanding
of Your Members & Upsell Easier
with a Member Relationship Management System
Request DemoGet to Know Your Members on a Deeper Level
Gain a 360-degree view of members, both individually and collectively, with Member Relationship Management (MRM) software, an intuitive customer relationship tool used by AAA/CAA auto clubs.
Help your front-line staff deliver service built on personalized promotions and meaningful dialogue, thereby strengthening member relationships and improving customer satisfaction.
Create Meaningful Customer Interactions
& Increase Retention Rates
Empower front-line staff in their interactions with members
Increase revenue by easily adding or upgrading memberships
Automate and streamline how sales leads are captured, disseminated and managed
Create feedback forms and surveys via your club website and from your CSR
Increase retention by having convenient payment options
Provide your marketing team with the tools they require to actively manage campaigns and target individual customers
Import custom data without any restrictions on frequency
Calculate the value of your members to your clubs by using transactional data from all business lines
Get quick, easy access to individual member information for segmenting and targeting members
Get a 360-degree View of Your Members
Strengthen member relations
- Work with each member to ensure they and their loved ones have the membership level that suits their lifestyle
- Transfer monies and information when moving a member from one membership to another and retain the history of your relationship with them
- Give your members access to your website where they can renew, upgrade or update their membership
Become more profitable
- Upsell additional coverages and associates to members using promotional discounts
- Recover additional costs like over-mileage tow fees or non-sufficient fund penalties by adding service fees to the member
Membership
Download Info SheetDocument, Assign and Respond to Client Requests or Complaints Quickly
Work more efficiently
- Initiate and send requests to the appropriate handling department, reducing paper, routing and omission errors
- Access request-taking, viewing and inquiry capabilities quickly and easily
- Process both client and internal requests
- Let call takers enter callback complaints directly from Emergency Road Service
Stay on top of vital information
- Capture leads, feedback, complaints, questions and suggestions provided by members on your club website
- Track costs incurred, letters sent, actions taken and problem sources
- Monitor and analyze MRTS activities with detailed reports
Member Request Tracking
Download Info SheetBoost Your Cross-Selling and Upselling Potential
Connect with more members
- Boost engagement by providing your members with the same outstanding customer experience on the web as within a branch
- Use each member’s preferred channel to reach them more effectively
- Integrate with third-party omnichannel marketing platforms to feed your sales funnel with information on members who are likely respond positively to your targeted campaigns
Improve your marketing efforts
- Allow marketers to concentrate on creating campaigns by letting the system generate your target members
- Skyrocket your revenues by increasing conversion rates
Member Outreach
Download Info SheetProvide Financial Incentives to Your Customers for Being Members
Offer credits
- Cultivate future sales by offering your members credits towards their next purchase
- Get more Premier members by offering members credits towards their upgrade
- Integrate with AXIS Point-of-Sale to let members redeem their credits
Strengthen partner relations
- Allow members to earn instant savings at participating partners or from purchases made at your club
- Provide value to your loyalty partner network with in-depth data analytics
Loyalty Program
Download Info SheetProcess Transactions Faster with an Intuitive Interface
Empower your customer service representatives
- Help your CSRs provide consistent and relevant service by providing them a view of all client activities
- Increase sales by displaying cross-selling opportunities based on client activities
Streamline all tasks
- Improve access to the functions, menus and data required by club staff to deliver quick and efficient service
- Increase productivity by combining the multiple steps associated with a transaction into one
Navigator
Download Info SheetManage CSR’s Commissions for Various Product Sales Throughout Your Club
Automate payments
- Automatically track commissions and earnings of your sales staff and eliminate manual payout calculations
- Match pay periods with your payroll calendar for easy incentive payouts
Easily reward high achievers
- Track sales and help reward employees for positive performance
- Set sales targets and pay bonuses to CSRs who achieve predetermined quota levels
Keep all data up to date
- Easily generate the proper incentives for complicated sales situations
- Monitor and analyze commissioned earnings and club performance
- Update your incentive rates quickly and easily at any time
AXIS Incentive
Download Info SheetExchange Information with Other Clubs Connected to AAA/CAA ClubLink Network
Speed up specific activities
- Verify memberships at other clubs by entering the member’s club number and similar search information
- Eliminate the time spent supplying membership information to other clubs
- Transfer RAP Emergency Road Service calls more efficiently and receive more timely call updates
Keep all information current
- Reduce the potential for reciprocal billing problems that occur when other clubs provide services not covered by your client’s membership
- Ensure future authorizations are based on up-to-the-minute information
Memlink
Download Info SheetHow AXIS MRM Helped Auto Clubs Like You
See How AXIS MRM
Can Give You Insight into Member
Behavior and Preferences
1-844-568-7933
sales@campana.com
We’d love to show you how our solution can make managing the members of your auto club easier. To get a personalized demo, just fill out the form below, and we’ll be in touch with you shortly!